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Many publishers recognize that opening new delivery channels offers a sound tactic for expanding into new markets, while still holding on to their existing customer base. Even though advertising still represents the backbone of publishing revenues, publishers and information services companies need to expand into new markets, or fight for their existing ones, by providing must-have information to consumers through a wide range of delivery channels.
Innodata Isogen can help companies – publishers and information services providers alike – determine the best way to re-purpose their content and package it into new deliverables for a wider range of audiences. And with our extensive experience deep-tagging content and developing detailed abstracts, we can also provide the resources necessary to help companies explore new markets without having to invest heavily in start-up costs.
For example, we helped a leading news and information provider launch a new product line, saving them up to 40 percent in development costs, while also enabling them to generate top-line revenue growth.
Contact us to learn more about how we can help you exploit new delivery channels and generate new sources of revenue.