The eBook market’s explosive growth continues to outpace forecasts. Near-monthly announcements of new and improved eReader devices, new alliances and partnerships, and additional investment in enabling technologies from some of the largest information technology and retail players have effectively repositioned the eBook debate from one regarding permanence to that of future adoption rates. Publishers and consumers are excited about the growth of the market, but this growth has also highlighted the need to address critical underlying business issues. Learn More >

More Than 1,200 Thomas Nelson Titles On Sale at Apple’s iBookstore

Challenge
Converting a backlist of more than 8,000 titles into digital format so Thomas Nelson Publishing’s works can be easily accessible by a wider eBook audience.

Solution
Innodata Isogen created XML assets for its Thomas Nelson published catalog, converted that catalog into market-ready eBook formats and optimized web-searchable PDFs for online browsing.

Benefits
Thomas Nelson Publishing is gaining new eBook partners, has cut time-to-market for new offerings and has boosted revenues significantly.

Innodata Isogen Provides EPUB Files to Apple for Use on iPad

Challenge

Struggling with decreasing book sales, Thomas Nelson knew that if it didn’t embrace the concept and act quickly to distribute its titles as eBooks, the Christian publisher’s bottom line would likely dip further.

At fi rst, the Nashville, TN-based company wanted to convert its 8,000 print-only backlist into eBook files so customers could access a complete set of archives from its online store. But as more and more eBook stores came online in conjunction with proprietary eReaders, Thomas Nelson realized that in order to optimize its sales opportunities, it needed to make some old and new titles available at other eBook stores (Amazon, Sony, Barnes and Noble to name a few).

The announcement and subsequent release of Apple’s iPad, however, turned the heads of publishers like no other eReader on the market, Thomas Nelson included. Considering that Apple announced it would only provide 30,000 titles from six of the biggest publishers at the iBookstore, it would be challenging to break into that elite group.

Thomas Nelson knew that it would need to connect with a company that had extensive experience and knowledge in converting its alreadypublished catalog into salable eBook formats. Plus, they would need to create unique formatting for each eBook store platform.

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