Process Reengineering Cuts Costs in Half and Turn-around Time by a Third

Consulting Practice Streamlines Content Acquisition For Leading Business Intelligence Provider

Challenge

A leading marketer of business intelligence reports originates content and aggregates information on more than 65 million companies and 85 million individuals. They furnish customers — predominantly sales, marketing and business development professionals — with custom profiles and reports, reference books and a variety of database products.

After an ambitious promise to its parent company to reduce expenses, the company realized that it needed to radically rethink its approach to product manufacturing.

The company’s content acquisition and management processes were fraught with inefficiencies. One team of editors was tasked with looking up basic information to update general categories, such as company revenue and executive officers. Another team of highly skilled editors needed additional research to author original articles. Both sets of editors spent more than a third of their time checking and rechecking scores of sites for information.

All this was accomplished manually, which meant editors continually ran the risk of missing new information or important developments.

What’s more, other product teams within the company could not easily share this content, which created redundant expenditures even as the cost of sourcing information continued to climb.

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