White Papers

Information scientists, architects and analysts from Innodata Isogen are among the principal drivers of evolutionary advancement — get helpful insights from true thoughts leaders with a penchant for sharing.

Recent White Papers

eBooks at the Crossroads: Which Way Forward?
The eBook market’s explosive growth continues to outpace forecasts. Near-monthly announcements of new and improved eReader devices, new alliances and partnerships, and additional investment in enabling technologies from some of the largest information technology and retail players have effectively repositioned the eBook debate from one regarding permanence to that of future adoption rates. Publishers and consumers are excited about the growth of the market, but this growth has also highlighted the need to address critical underlying business issues. Read More

Content Origination and Authoring Services: Closing the Publishing Loop
Publishers and information service providers seeking to counter rising editorial costs and meet escalating demands for new, more diverse information products are facing a difficult balancing act in today’s information marketplace. Read More

Beyond Cost Arbitrage: Best Practices for Delivering Editorial Services at Scale
In the fast-paced world of blogs, mash-ups and social networking sites, high standards for content quality are both the last line of defense and best weapon for commercial publishers seeking to remain a cut above the crowd. To many readers, that means content edited for context and meaning, vetted for accuracy and proofed for grammatical errors. Read More

Don’t Flatline in a Flat World: Agile Publishing Strategies for Product Development and Content Manufacturing
A new breed of content consumers – savvy about new options for receiving and reading content and information – are challenging publishers’ traditional concepts of creating and disseminating information products. Read More

A Post-Hype Playbook: Compete to Win in the eBook Marketplace
For years, eBook sales have failed to line-up with the lofty visions of industry observers, one of whom predicted that eBooks would become a $25 billion market by 2008. Read More

Technical Writing: Reducing Costs Drives Competitive Advantage for Savvy Companies
Technical writing teams and their managers face the dual challenge of creating accurate, effective and compelling customer documentation at the same time they’re under increasing pressure to reduce costs and improve time to market. Read More

Don’t Break the Link: Avoid Four Costly Pitfalls in Linking and Reuse
When it comes to technical publishing, today’s enterprises have an unprecedented ability to create and publish content quickly and cost-effectively. The ability to create content once and publish it in multiple formats that can be accessed through different channels is now standard practice. At the same time, creating links to all types of content from a vast range of sources is an expected feature in technical and Web-based publications. The technical advances that support this new world of business publishing also present significant technical challenges. Read More

A Great Leap Forward in Page Composition
Publishers seeking an alternative to traditional page composition services have found a promising new solution: an innovative hosted technology platform that will revolutionize the economics of batch page composition... delivering savings of 50% or more. Read More

Get Ready for DITA: Bypass Four Costly Roadblocks
Work with a company that can help you find and deploy the DITA Solution that's right for your organization. Read More

A Question of Style: Taking Page Composition to a Higher Level
Publishers seeking aan alternative to traditional page composition services have found a promising new solution: an innovative hosted technology platform that will revolutionize the economics of batch page composition... delivering savings of 50% or more. Read More

Untangle Your Information: Four Steps to Integrating Knowledge with Topic Maps
We can help your organization deploy topic maps that will improve the way you share, interpret and respond to the overwhelming volume of available data. Read More

Turn SPL into a Business Advantage... Three Pitfalls to Avoid on the Road to Successful Compliance
For many pharmaceutical companies, the task of managing product information is about to become even more complicated. Read More

Rich Data Products… Five Steps for Building New and Self-Sustaining Revenue Streams
Static or declining revenues from advertising and other traditional sources are forcing many companies in the publishing and information services business to step up their pursuit of new revenue streams. But if they look closely enough, they might find that one of the most promising sources actually lies within their existing resources — their own content. Read More

Optimizing the Content Supply Chain
The content supply chain is a conceptual framework that describes the set of discrete processes that any organization has in place to create, manage and distribute information and information products. Read More