Content Origination Services

Innodata Isogen creates complex content products to our clients' precise specifications.

Many information businesses are struggling with both rising content production costs and increasing demand for richer, deeper content in a growing multiplicity of niche categories.

Some companies continue to maintain personnel to populate databases, as well as research, categorize, load, aggregate and edit information. This approach is costly and diverts internal resources from more central value-creation activities.

Other companies have tried freelancers, but this presents formidable logistical and quality challenges, which ultimately drain projected savings. Moreover, the expertise, skills and level of training within a loose network can vary greatly, creating inconsistencies in voice, style and quality.

There is an alternative model rapidly gaining adherents: An increasing number of major information services companies - leading professional scientific, technical and medical (STM) publishers among them - are asking Innodata Isogen to originate content.

Related Case Study: Information Services Provider Delivers Critical Market Data To Insurance Adjusters

An information services firm started supplying data on vehicle values to a handful of insurance companies in 1980. By the late 1990s it had grown to be the leading source of total-loss vehicle data. However, gathering so much varied data in thousands of local markets, aggregating and verifying the values, and then making all the information available upon demand to its customers was taxing the company. The firm determined that its best option was to outsource the digitization of those records... Read More

Origination At Scale

No company has more experience originating content for major publishing and information services companies than InnodataIsogen.

We maintain a staff of more than 1,500 subject matter experts - authors, editors, researchers, analysts and other knowledge workers - many with advanced degrees in physics, chemistry, pharmacology, engineering, business, finance, medicine and law.

Working with our clients, our editorial teams develop specialized content to precise specifications, including a battery of subject, style and quality requirements. We are often asked to deliver content for immediate publication, on deadline, without redundant layers of review.

We ensure editorial quality with rigorous hiring and training practices. And we’re proud our clients trust us not only to meet their high expectations, but also the expectations of their often sophisticated, always demanding, customers.

Mission-Critical Content

Innodata Isogen helps global publishers create complex content for doctors, lawyers and other professionals.

For one publisher of highly specialized medical content, our editorial team of clinical physicians writes summaries of potential checklists that emergency room or admitting physicians can use when prescribing a course of treatment.

To ensure that we deliver accurate information, we hire practicing physicians to write these summaries, which are then reviewed by another physician-editor with relevant knowledge of the respective fields (such as gastroenterology or cardiology).

When content is critical to success, the world’s leading publishers trust Innodata Isogen.